Parminder Vir is the CEO of the Tony Elumelu Foundation. Prior to her appointment as CEO, she worked as the Director of Entrepreneurship at TEF, responsible for the development and management of The Tony Elumelu Entrepreneurship Programme (TEEP), a flagship entrepreneurship programme of The Tony Elumelu Foundation.
Prior to working for TEF, she was CEO of PVL Media, a specialist consultancy, facilitating cross border business development with emerging markets. The implementation of her international business strategies has led to meaningful trade deals between the UK, India/Asia, Africa and the Middle East.
She is a commercially focused board level executive with broad international experience and particular expertise in media, entrepreneurship and business development. She has worked across the world and multiple sectors to deliver strategy, partnership development and marketing products and services for corporate and emerging businesses.
She is an expert in private equity funding for film and media having worked with UK leading media investment companies including Ingenious Media Investments and Goldcrest Films where she advised on the investment of a £20m capital fund which included investments in Oscar-winning and critically acclaimed feature films. This expertise has been built on a 20 year award-winning career as film and TV producer with BBC Television, Carlton Television and Chanel Four, as well as CEO of her independent production company, Formation Films.
She served as a Board Director of several private and public sector boards including the UKTI Asia Task Force, UK India Business Council, Non-Executive Director of Goldcrest Films, Department for Culture Media and Sports, the UK Film Council and The Indus Entrepreneurs UK.
She was awarded an Order of the British Empire (OBE) by Queen Elizabeth II for her services to the Broadcasting and Film industry in 2002.