Obi Asika is one of Nigeria’s foremost creative industries entrepreneur. He is most known for his involvement in the growth of Nigeria’s music industry, as the founder and CEO of Storm 360 – an indigenous music label which spawned some of the African continent’s most successful musical entertainers, including Naeto C, Ikechukwu, Sasha P, General Pype, L.O.S., Ms Jaie, Tosin Martins, and Yung 6ix. He is a founding partner of Dragon Africa – a Strategic Communications Firm based in London, Lagos and Accra, and is the Chairman of OutSource Media, a leading communications and content production company that has been involved in the production of popular Nigerian reality television programming such as Big Brother Nigeria, The Apprentice Africa, Dragons Den, Glo Naija Sings, Vodafone Icons Ghana, Calabar Rocks, Amstel Malta Box Office, 100% Naija, Football Legends and Ignite Africa.
Obi Asika recently served as Senior Special Assistant to the President of Nigeria on Social Media. Upon his presidential appointment in February 2015 he had to formally resign as Chairman of Social Media Week Lagos, a platform he co-founded in 2012.